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Restrictions proposed on alcohol advertising and sales

Ministry of Social Affairs and Health
Publication date 10.5.2007 11.20
Press release 143/2007

The government has announced plans to reinforce current alcohol legislation by putting restrictions on pricing and price advertising, regulate advertising on TV and in movie theatres and give more information to customers on alcohol risks.

There will be restrictions on special offers on packs of drinks and happy hour notices. Packs of drinks will be labelled with health warnings in Finnish and Swedish.

The changes to the law will take effect at the beginning of next year. The aim is to cut and prevent alcohol problems, which have risen among the population as a result of EU-compliant tax cuts.

Further information: Mr Kari Paaso, Ministerial Councellor, Legal Affairs,
tel. +358 9 160 74018

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